Big Boss Palm branding and packaging, by Ayesha Sherriffs

By Aimée McLaughlin July 27, 2017 4:10 pm August 3, 2017 5:20 pm

London-based designer Ayesha Sherriffs has created the branding and packaging for coconut soda water brand Big Boss Palm.

Following its launch in Dubai in 2015, the coconut and vanilla flavoured, low calorie soda drink has now gone on sale in the UK.

The visual identity and packaging aims to look “fun and chilled” but also invoke “a bit of nostalgic feels back to your childhood”, says Sheriffs.

A bold, all-capitals logo appears black and white, while the peach-coloured can is covered in tiny white air bubbles as a playful reference to the fizziness of the drink.

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