Eames Plastic Chair installation at LDF 2017, by Vitra

By Sarah Dawood July 26, 2017 4:31 pm July 26, 2017 4:31 pm

Furniture company Vitra is harking back to Charles and Ray Eames’ classic plastic chair with a new interactive exhibition set to take place during this year’s London Design Festival.

The Eames Plastic Chair installation will showcase physical versions of the chair, and engage visitors through a digital experience allowing them to create their own versions in different combinations of colours and materials.

They can then use a configuration tool to visualise how the chair might fit in their home or office.

The Eames Plastic Chair, released in 1950, was the first mass-produced plastic chair in the history of furniture, and is now manufactured by Vitra.

The installation takes places at the Clerkenwell showroom. London Design Festival runs from 16-24 September 2017 all across London.

Photos courtesy of Vitra.

Little Bistro branding and packaging, by Eat With Your Eyes

Bedford-based brand consultancy Eat With Your Eyes has created the branding and packaging for Little Bistro, a new range of baby and toddler meals from children’s snack brand Kiddylicious. The

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

The Interpretation of Movement, by Conrad Shawcross

Artist Conrad Shawcross has created a new installation that is on display at St Pancras International station in London. The Interpretation of Movement artwork is part of public art programme

Oneroom gallery, by Carlo Ninchi and Vittorio Locatelli

Milanese design duo Carlo Ninchi and Vittorio Locatelli are opening a new art and design gallery called Oneroom in Shoreditch, London. Housed in a four-storey Victorian warehouse, the gallery will

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

The Broad City Colouring book, by Mike Perry

New York-based illustrator Mike Perry has created an adult colouring book to mark the fourth season of Comedy Central TV show, Broad City. Perry, who is the mind behind the

Big Boss Palm branding and packaging, by Ayesha Sherriffs

London-based designer Ayesha Sherriffs has created the branding and packaging for coconut soda water brand Big Boss Palm. Following its launch in Dubai in 2015, the coconut and vanilla flavoured,

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists

Going to School picture book, by Rose Blake

Illustrator Rose Blake, daughter of pop artist Peter Blake, has created a picture book for young children helping to prepare them for their first days at school. Going to School