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Data Protection
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  2. Data Protection

Welcome to our Website

We are delighted you are visiting our website and that you are interested in Wellendorff and our pieces of jewellery. We take the protection of your personal data very seriously and want you to feel secure when visiting our website. The protection of your private life when processing your personal information is of great importance to us, and we take care to respect it through our company procedures. We process personal data that is gathered when you visit our website in accordance with the provisions that apply in all the countries in which those websites are administered. Our website may include links to websites from other providers to which this data protection declaration does not extend. Wellendorff respects your private and personal life.

Gathering and processing personal data

When you visit our website, our web servers save, as standard, only the name of your Internet Service Provider, your IP address, your browser type, the website from which you come to us, the web pages that you visit on our site and the date and duration of the visit. Furthermore, personal data is stored if, for example, you send us information to request a catalogue or details of our jeweller partners or to comply with an agreement.

Using and passing on personal data and appropriation

Wellendorff uses your personal data for the purposes of technically administering the website, for customer management, for product surveys and for marketing, but only to the extent that this is necessary. Personal data may be gathered and passed on to government bodies and authorities in accordance with German legislation. Our employees, agencies and jeweller partners are obliged to maintain confidentiality by us, and to respect our code of conduct.


We would like to use your data to tell you about our jewellery collections and services and to possibly ask your opinion about them. Of course, your taking part in such actions is voluntary. If you do not consent to this, you can inform us at any time, by post or electronically (, so that we can block the use of your details.

Data Protection, Data Security

We require personal information to be given to process requests and messages. We take great care when handling and using the information sent to us, and only use it for dealing with your request. We only record data to the extent that this is necessary, and in compliance with German laws on data protection and data security. The information will not be passed on to third parties or used for marketing purposes. The e-mail function of this website operates via non-secure Internet data structures. For this reason, Wellendorff Gold-Creationen GmbH & Co. KG cannot ensure that any data sent in this manner will be kept confidential and complete. Please check the kind of information sent is appropriate for being sent via a website structure.

Automatically compiled information

When our website is accessed, we gather general information such as browser, IP address, number of visits, length of visit, pages viewed. We use this information for statistical purposes only.

To protect our customers, our employees and our property, a video recording will take place in our boutiques, offices, the manufactory and on the entire site of Wellendorff Gold-Creationen GmbH und Co. KG. The records are processed according to the applicable BDSG and GDPR, and are stored and deleted after 30 days.

Party responsible for the content in accordance with 55, paragraph 2 of the German Interstate Broadcasting Agreement (RstV).

Wellendorff Gold-Creationen GmbH & Co. KG
Alexander-Wellendorff-Straße 4
D-75172 Pforzheim

Phone: +49 (0)7231 284 010
Fax: +49 (0)7231 284 0150

Register court Mannheim, registration number: HRA 502710
USt-IdNr DE 144173928

Personally liable partners: Hanspeter Wellendorff Verwaltungs- und Werbegesellschaft mbH
Directors authorised to represent the company: Christoph Wellendorff, Georg Wellendorff
Register court Mannheim, registration number: HRB 501157

Google Analytics uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses cookies, as well as text files that are stored on the computer and that enable your use of the website to be analysed. The information created by the cookie on your use of this website is usually sent to a Google server in the USA and stored there. Since the website has activated IP anonymization on this website, your IP address will be shortened by Google in member states of the European Union or in states of the European Economic Area. Only in exceptional cases, for example if technical failures occur in Europe, may it be necessary for the full IP address to be sent to a Google server in the USA and shortened there. On behalf of Wellendorff, Google will use this information to assess your use, to compile reports about website activities and to carry out other services connected with website and Internet use for Wellendorff. The IP address sent by your browser for Google Analytics is not matched up with other Google data. You can change your browser settings so that cookies will not be stored; we would like to point out, however, that in this case, not all functions of the will function properly. You can also prevent the data created by the cookie about your use of the website (incl. your IP address) being sent to or processed by Google by downloading and installing the following on your browser:

Facebook Pixel

For conversion measuring, our website makes use of the visitor action pixel of Facebook, Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").

This tracks the behaviour of visitors to the website once they have been forwarded to the service provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and to optimise future advertising campaigns.

The data we collect are anonymous for us as operators of this website and we are unable to draw any conclusions about the identity of the users. However, the data are stored and processed by Facebook, thus allowing them to be connected to the relevant user profile and enabling Facebook to use the data for its own advertising purposes, in accordance with the Facebook data use guidelines ( This allows Facebook to link advertisements, both to Facebook pages and outside Facebook. As the website operator, we are not able to influence this data use.

You will find further information about protecting your private sphere in the Facebook data protection policy:

You can also disable the remarketing function "Custom Audiences" at To do this, you need to be registered with Facebook.

If you do not have a Facebook account, you can disable usage-based Facebook advertising on the website of the European Digital Advertising Alliance:

Right to access, rectification, blocking and/or deletion of your data

You have a right to free information about your stored data and, if necessary, a right to rectification, blocking, restriction or deletion of your data. You may withdraw your consent to data collection, processing and use, including your consent to promotional targeting, at any time having effect for the future.

With complete processing of a contract concluded with Wellendorff or expiry of the purpose of data storage, your data will be deleted after expiration of any existing tax and commercial retention periods, unless you have expressly consented to the further use of your data.

For questions regarding the collection, processing or use of your personal data, information, rectification, blocking or deletion of data as well as the withdrawal of granted consent, please contact: Wellendorff Gold-Creationen GmbH & Co. KG, Alexander-Wellendorff-Straße 4, 75172 Pforzheim or send a message to:

Further information

Contact details of our data protection officer:
A+A Arbeitsschutz GmbH
Kölner Straße 76
49812 Erkelenz

Information in accordance with Art. 13 (2) para. e GDPR: The provision of personal data is neither legally nor contractually required or required for conclusion of a contract. You are not required to provide the personal information. Regarding the possible consequences of a non-provision please refer to the paragraph "Options" for the respective data processing operation.

In some cases, you may not be satisfied with our response to your concerns. In that case, you may lodge a complaint with the data protection officer of Wellendorff Gold-Creationen GmbH & Co. KG and the competent Data Protection Supervisory Authority.

Scope and changes to this data protection declaration

This data protection declaration applies exclusively to the use of the websites we offer. It does not apply to the websites of other service providers to which we refer only through a link. For third-party statements and policies not related to our website, we assume no responsibility or liability.
We reserve the right to change our data protection provisions from time to time in accordance with future changes to the collection and processing of personal information. Material changes will be notified by a clearly visible message on our website.

Wellendorff - Genuine Values